Finalmente uma idéia diferente: a Apple decorou as paredes do metrô de Tóquio com grandes cartazes do novo iPod, cheios de réplicas do aparelho em lâminas de plástico em tamanho natural, que você pode destacar e levar embora. Muito, muito criativo.
Cheque as fotos no endereço:
http://wiredblogs.tripod.com/cultofmac/index.blog?entry_id=1260075
From the heart of Japan's youth culture -- Tokyo's trendy Shibuya district -- Flickr user Purpin describes how Apple is advertising the iPod nano:
As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station.
As you depart the train you'll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Obviously, I helped myself to a few as well.
Needless to say, with its tens of thousands of people passing through Shibuya station daily, those iPod cutouts won't last very long.
Fortunately, I was lucky enough to be able to catch a glimpse of the staff furiously "refilling" the empty spaces with new cutouts in between the waves of departing passengers (I took the pictures after the evening rush. I can only imagine how busy these guys can be during rush hour!).
Much to my suprise, I later realised that these cutouts weren't made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.
Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those "refillers" in action. Hats off to Apple and their wonderful advertising.
Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those 'refillers' in action. Hats off to Apple and their wonderful advertising."
10/25/2005
Novo iPod no Metrô de Tóquio - Muito Legal
Finalmente uma idéia diferente: a Apple decorou as paredes do metrô de Tóquio com grandes cartazes do novo iPod, cheios de réplicas do aparelho em lâminas de plástico em tamanho natural, que você pode destacar e levar embora. Muito, muito criativo.
Cheque as fotos no endereço:
http://wiredblogs.tripod.com/cultofmac/index.blog?entry_id=1260075
From the heart of Japan's youth culture -- Tokyo's trendy Shibuya district -- Flickr user Purpin describes how Apple is advertising the iPod nano:
As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station.
As you depart the train you'll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Obviously, I helped myself to a few as well.
Needless to say, with its tens of thousands of people passing through Shibuya station daily, those iPod cutouts won't last very long.
Fortunately, I was lucky enough to be able to catch a glimpse of the staff furiously "refilling" the empty spaces with new cutouts in between the waves of departing passengers (I took the pictures after the evening rush. I can only imagine how busy these guys can be during rush hour!).
Much to my suprise, I later realised that these cutouts weren't made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.
Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those "refillers" in action. Hats off to Apple and their wonderful advertising.
Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those 'refillers' in action. Hats off to Apple and their wonderful advertising."
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endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!
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